Smoke & Mirrors
The Canadian Tobacco War
"An astounding achievement"
Tobocco Control: An International Journal
"A must for all public health professionals"
"Internationally, this book will appeal to those involved in tobacco
control movements who wish to learn from the Canadian experience."
"This fine book shows ... that it is sometimes possible to fight
big tobacco and win."
Smoke & Mirrors provides an insider's view of the Canadian tobacco war, a hundred-year-old conflict that began to escalate in the1980s. Written by a prominent antismoking advocate, the book explains how Canada emerged as a global leader in the public health crusade to regulate the powerful tobacco industry. Author Rob Cunningham exposes the industry's deception and tactics and describes in fascinating detail the bitter campaigns to maintain high tobacco taxes, ban tobacco advertising, eliminate tobacco sponsorships, require plain packaging, mandate clear health warnings, and prohibit smoking in public places and workplaces.
While tobacco wars continue to rage in Canada and the industrialized
North, the battleground is shifting increasingly to less developed countries
and eastern Europe. For those in the front lines and other concerned readers,
Smoke & Mirrors outlines how to take on the "merchants
A lawyer by profession, Rob Cunningham holds degrees in political
science, law, and business. Cunningham first became active in tobacco issues
in 1988 and has since become a recognized expert in the field of tobacco
control. He has worked as a consultant for provincial, national, and international
health organizations. As one of the core group of Canadian activists fighting
for tobacco control, Cunningham has testified before parliamentary committees,
given hundreds of media interviews in Canada and the United States, published
numerous tobacco-related articles, and initiated private prosecutions for
violations of tobacco control laws. Cunningham now works in Ottawa as a
senior policy analyst for the Canadian Cancer Society.
Introduction by Judith Mackay
1. Individuals and their Stories
4. Historical Look: The Earliest Years
7. The Battle to Ban Advertising
13. Masters of Manipulation: Tobacco Industry Tactics
18. Exporting the Epidemic
20. A Prescription for Health: Strategies
22. Into the Lion's Den
Canadian Cigarette Brand Family Ownership by Company
PO Box 8500, Ottawa, ON, Canada K1G 3H9
© International Development Research Centre 1996
Canadian Cataloguing in Publication Data
Smoke & mirrors: the Canadian tobacco war
Includes bibliographical references.
1. Smoking � Canada � Prevention.
2. Tobacco industry � Canada.
I. International Development Research Centre (Canada).
III. Title: The Canadian tobacco war.
HV5770.C3C86 1996 / 362.29 �6 �0971 / C96-980380-X
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