Smoke & Mirrors The Canadian Tobacco War Rob Cunningham IDRC 1996, ISBN 0-88936-755-8, $25
"An astounding achievement" Tobocco Control: An International Journal "A must for all public health professionals"
"Internationally, this book will appeal to those involved in tobacco
control movements who wish to learn from the Canadian experience."
"This fine book shows ... that it is sometimes possible to fight
big tobacco and win."
Smoke & Mirrors provides an insider's view of the Canadian tobacco war, a hundred-year-old conflict that began to escalate in the1980s. Written by a prominent antismoking advocate, the book explains how Canada emerged as a global leader in the public health crusade to regulate the powerful tobacco industry. Author Rob Cunningham exposes the industry's deception and tactics and describes in fascinating detail the bitter campaigns to maintain high tobacco taxes, ban tobacco advertising, eliminate tobacco sponsorships, require plain packaging, mandate clear health warnings, and prohibit smoking in public places and workplaces. While tobacco wars continue to rage in Canada and the industrialized
North, the battleground is shifting increasingly to less developed countries
and eastern Europe. For those in the front lines and other concerned readers,
Smoke & Mirrors outlines how to take on the "merchants
of
The Author A lawyer by profession, Rob Cunningham holds degrees in political
science, law, and business. Cunningham first became active in tobacco issues
in 1988 and has since become a recognized expert in the field of tobacco
control. He has worked as a consultant for provincial, national, and international
health organizations. As one of the core group of Canadian activists fighting
for tobacco control, Cunningham has testified before parliamentary committees,
given hundreds of media interviews in Canada and the United States, published
numerous tobacco-related articles, and initiated private prosecutions for
violations of tobacco control laws. Cunningham now works in Ottawa as a
senior policy analyst for the Canadian Cancer Society.
Contents
Introduction by Judith Mackay Part I � Setting the Stage: Wealth versus Health 1. Individuals and their Stories
4. Historical Look: The Earliest Years
Part III � Key Issues: The Major Battlegrounds 7. The Battle to Ban Advertising
Part IV � Tactics of the Combatants 13. Masters of Manipulation: Tobacco Industry Tactics
Part V � Exporting the Epidemic 18. Exporting the Epidemic
20. A Prescription for Health: Strategies
22. Into the Lion's Den
Canadian Cigarette Brand Family Ownership by Company
PO Box 8500, Ottawa, ON, Canada K1G 3H9 © International Development Research Centre 1996 Canadian Cataloguing in Publication Data Cunningham, Rob Smoke & mirrors: the Canadian tobacco war Includes bibliographical references. ISBN 0-88936-755-8 1. Smoking � Canada � Prevention. 2. Tobacco industry � Canada. I. International Development Research Centre (Canada). II. Title. III. Title: The Canadian tobacco war. HV5770.C3C86 1996 / 362.29 �6 �0971 / C96-980380-X All rights reserved. No part of this publication may be reproduced,
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electronic, mechanical, photocopying, or otherwise, without the prior permission
of the International Development Research Centre. Mention of proprietary
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are those of the author and do not necessarily reflect the views of the
International Development Research Centre. A microfiche edition is available. |