UICC GLOBALink Presents... |
The Tobacco Reference Guide |
by David Moyer, MD. |
| Chapter 42 Humor |
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| In the 1920's Lucky Strikes were promoted by famous opera singers. Tenor Giovanni |
| Martinelli was later challenged about an ad where he claimed that "Luckies" did not |
| irritate his throat. "How could they?" he replied. "I have never smoked." |
| Reader's Digest, April 1992 |
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| A raunchy diatribe in one of Steve Martin's routines concerns flatulence. When a |
| young woman asks: "Do you mind if I smoke?", his reply is: "Not at all; do you mind if I |
| fart?" |
| San Francisco Chronicle, June 25, 1993 (Art Hoppe) |
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| Examples of DOC posters available are one of a macho man with his shirt unbuttoned |
| and a cigarette protruding from his nose with the caption "I Smoke for Smell." Another |
| mimics the Newport "Alive with Pleasure" theme with Newcorpse Dead with Cancer. |
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| An American Cancer Society poster has a picture of a dog, a pig, a deer, and a duck |
| each with a lighted cigarette dangling from its mouth and the logo "It looks just as |
| stupid when you do it." Another counterad has a coffin containing cigarettes and the |
| title "The Merit Crush-Proof Box." |
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| Among themselves, Tobacco Institute staff refer to the Department of Health and |
| Human Services (HHS) as Helpless, Hopeless, and Stupid. |
| Tobacco Control, Spring 1996, p. 64 (Christopher Buckley) |
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| Thursday, July 06, 2000 | Page 1 of 4 |
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Last page of this chapter Copyright (©) 2000 - David Moyer - published on UICC GLOBALink |